PEPSI – SOCCER ACTIVATION

Our main challenge was to capture a wide audience’s attention and keep them engaged throughout the entire promotional period. It was essential to design an experience that not only attracted participants initially but also encouraged them to return regularly.

Maintaining excitement and interest over a prolonged period demanded innovative strategies and continuous engagement.

To address this, we integrated diverse and engaging gameplay mechanics, ensuring each challenge remained fresh and captivating. Additionally, we harnessed the power of social media to amplify our reach and engagement. By encouraging players to share their progress and compete with friends online, we created a buzz that extended beyond the initial player base.

This approach broadened our audience and fostered a sense of community and competition, maintaining high levels of engagement and making the game a consistent source of enjoyment throughout the promotional period.