BAT – Ecommerce & CRM Integration

BAT undertook a project to enhance eCommerce capabilities through Shopify and streamline CRM management using HubSpot. This initiative aimed to leverage these platforms to improve customer engagement, operational efficiency, and online sales growth.

CHALLENGE

The main challenge was to seamlessly integrate Shopify with HubSpot while ensuring smooth functionality and data synchronization. It was crucial to establish a reliable and scalable integration framework to handle BAT’s eCommerce transactions and CRM processes effectively.

SOLUTION

Our solution involved implementing customized integration solutions. We developed robust synchronization processes using APIs and automation tools to ensure seamless data flow between Shopify and HubSpot. This approach optimized customer relationship management by enabling efficient data management, segmentation, and personalized communication strategies. The result was enhanced eCommerce capabilities and streamlined CRM management, empowering BAT to drive business growth through improved operational efficiency and customer engagement.